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iPhone 17 Pro Scratches Within Hours? Apple’s Aluminum Design Backfires — Buyers Demand Answers
If you were excited about the sleek new look of the iPhone 17 Pro… you might want to hold off.Within hours of hitting store shelves, Chinese buyers flooded social media with photos of deep scratches and scuffs on their brand-new iPhone 17 Pro and Pro Max models — especially the Deep Blue variant.
And here’s the kicker: Apple stores are refusing to replace them.
According to a breaking report from Bloomberg (Sept 19, 2025), Apple’s highly anticipated hardware redesign — its first major overhaul in years — may have sacrificed durability for aesthetics.
What Happened? The Aluminum Experiment
For the iPhone 17 Pro lineup, Apple made a controversial decision: ditch titanium — the premium, scratch-resistant material used in the iPhone 15 and 16 Pro models — and return to aerospace-grade aluminum.The company marketed this as a “lighter, more elegant design with a new scratch-resistant finish.”
Reality? Far from it.
Bloomberg reporters visited Apple Stores in Shanghai and Hong Kong and found multiple display units — untouched by customers, just sitting in stands — already showing visible scratches and scuff marks.
“It’s not even in people’s pockets yet — and it’s already damaged,” said one shopper in Shanghai, holding up her Deep Blue iPhone 17 Pro with a 2cm scratch along the back.

Why Aluminum? Apple’s Gamble
Apple’s official line: aluminum makes the phone lighter, improves antenna performance, and allows for “richer, deeper color finishes” — like the new Deep Blue.But aluminum, even aerospace-grade, is softer than titanium. Much softer.
- Titanium (iPhone 15/16 Pro): Mohs hardness ~6
- Aluminum (iPhone 17 Pro): Mohs hardness ~2.5–3
Translation? Your keys, coins, or even a rough desk surface can leave marks. Fast.
And while Apple claims the new “ceramic-infused coating” should protect it… early adopters say it’s failing.

“We Won’t Replace It” — Apple’s Cold Response
Here’s where it gets worse.Buyers showing up at Apple Stores with scratched phones — some literally unboxed just hours earlier — are being told:
“This is not a manufacturing defect. It’s normal wear. We cannot replace it.”
No exceptions. No goodwill gestures. Not even for display models that were damaged before any customer touched them.
Social media exploded.
On Weibo, the hashtag #iPhone17ScratchGate trended for 3 days straight.
On Twitter (X), users posted side-by-side videos:
“Unboxing → 3 hours in my bag → look at this!”
One viral post showed a user gently rubbing the back of the phone with a microfiber cloth — and leaving a faint mark.

What Experts Are Saying
Tech analysts are stunned.“This feels like a 2014 mistake,” said Ming-Chi Kuo, famed Apple analyst. “Switching to aluminum for ‘design’ while downgrading durability? In 2025? With $1,200 price tags? It’s baffling.”
Others point to cost-cutting:
“Titanium is expensive to machine. Aluminum is 40% cheaper. Apple’s margins are under pressure — this might be why,” said Carolina Milanesi, tech analyst at Creative Strategies.
Should You Still Buy the iPhone 17 Pro?
If you’re a “drop it in your bag and forget it” type of user — think twice.If you always use a case — you’ll probably be fine. But then… why pay for Apple’s “premium finish” if you’re hiding it?
If you love the new Deep Blue or Rose Quartz colors — consider a tempered glass back protector the moment you unbox it.
What You Can Do (If You Already Bought One)
- Document everything — take timestamped photos of scratches.
- Contact Apple Support — escalate politely. Mention Bloomberg’s report.
- Post publicly — tag @AppleSupport on X/Twitter. Public pressure works.
- Leave honest reviews — on Apple’s site, Amazon, Best Buy. Warn others.
- Consider third-party protection — services like SquareTrade may cover “cosmetic damage” if you bought insurance.
The Bigger Picture: Apple’s Design vs. Durability War
This isn’t the first time Apple sacrificed toughness for thinness or beauty.- iPhone 4 “Antennagate”
- iPhone 6 “Bendgate”
- iPhone 12 “Ceramic Shield” that still cracked
But in 2025, with competitors like Samsung and Huawei offering titanium, sapphire glass, and self-healing coatings — Apple’s aluminum move feels like a step backward.
Final Verdict: Beautiful, But Fragile
The iPhone 17 Pro is stunning. The colors pop. It’s lighter. The camera? Probably incredible.But if you expect it to survive real life without a case? You’re in for a rude — and expensive — awakening.
Bottom line:
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